Subtitling has become the number-one choice of video localisation technique for a number of target cultures. It can also widen the number of consumers who engage with content, in a world where media is regularly consumed on the go and many prefer to avoid audio.
Our flexibility means we can provide target-language subtitles for any video. If a large online casino wants to localise short guides on how to play poker, we can do it. Perhaps a production company wants to use original interviews in another language in a documentary, in which case we can provide the subtitles so that it is accessible without losing the voice of the original.
The process can vary depending on what the original and target texts are, but will always involve multiple steps. To create the foreign-language subtitles for a video could involve:
The final subtitles will blend accurate translation with huge time and space constraints. Understanding how to match reading speeds and character limits with linguistic nuance is second nature to us and our translators. We collaborate with expert subtitlers who are not only skilled users of professional subtitling software but know the ins and outs of their specialism.
The platforms through which consumers view and engage with video content are increasingly multilingual, meaning the customers who use them increasingly expect content in their native tongue: TikTok is available to its user base of over 1 billion in 75 languages; YouTube officially supports over 40 languages; Facebook’s 2.958 billion users can access the platform in over 100 languages.
ICS-translate weaves a number of disciplines together to produce subtitles for short and long videos, for a range of genres and purposes, in any of our specialist sectors and in tandem with any of our other services. That ensures our subtitles convey the intended message, but that consumers barely notice they’re reading.
Our flexibility means we can provide target-language subtitles for any video. If a large online casino wants to localise short guides on how to play poker, we can do it. Perhaps a production company wants to use original interviews in another language in a documentary, in which case we can provide the subtitles so that it is accessible without losing the voice of the original.
The process can vary depending on what the original and target texts are, but will always involve multiple steps. To create the foreign-language subtitles for a video could involve:
The final subtitles will blend accurate translation with huge time and space constraints. Understanding how to match reading speeds and character limits with linguistic nuance is second nature to us and our translators. We collaborate with expert subtitlers who are not only skilled users of professional subtitling software but know the ins and outs of their specialism.
The platforms through which consumers view and engage with video content are increasingly multilingual, meaning the customers who use them increasingly expect content in their native tongue: TikTok is available to its user base of over 1 billion in 75 languages; YouTube officially supports over 40 languages; Facebook’s 2.958 billion users can access the platform in over 100 languages.
ICS-translate weaves a number of disciplines together to produce subtitles for short and long videos, for a range of genres and purposes, in any of our specialist sectors and in tandem with any of our other services. That ensures our subtitles convey the intended message, but that consumers barely notice they’re reading.
Our network of over 1,000 international translators and editors work alongside our in-house experts, consistently delivering faithful translation of content to engage brands’ global target audiences. We’ve got the numbers to back up our reputation as a leading translation agency in the UK.
languages we offer translations services in
turnaround times where needed
translators, content creators & editors
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